Course: Intercultural Negotiation

Why study intercultural communication?

In the development of communication, the fact that some of the interlocutors has reached an advanced level in the knowledge of the language of their counterpart and of having knowledge of different cultural areas of their interlocutor, has shown that it does not guarantee the ability to express themselves culturally appropriate way. There is a desire to maintain more active and productive relationships with people from the foreign culture, but a more conscious knowledge is required to interact more assertively in intercultural communication.

Why trainning in intercultural negotiation strategies?

Due to its dynamics, different positions, directors of for-profit and non-profit organizations, sales, teachers, doctors, among many others, it allows them to be exposed to frequent situations of interaction with people belonging to different nationalities and cultures, to have a simple exchange of sale, offer of services, up to the development of joint projects. Their experience in these types of interactions, over the years, in the best of cases, can make them increasingly sensitive to cultural differences, becoming more skilled in future negotiations, often trial and error, after passing due to a series of misunderstandings and frustrations due to the misunderstanding of failures in this type of encounter, problems that could be avoided with a formal learning  in much less time, sensitizing you to face those moments of opportunity in which you can start a negotiation process.


The course: Intercultural negotiation, with a focus on dialogue, can achieve greater sensitization, perception and awareness through strategies, in the face of cultural differences that may arise during intercultural negotiation.

Negotiation is an alternative for conflict resolution based on dialogue. The conscious knowledge of cultural differences during this process allows the person to empathize with their counterpart and achieve a better environment for collaboration and possible conflict resolution and achievement of common goals. Formal learning about intercultural negotiation strategies for dialogue minimizes the wear and tear and losses that not having it could cause the person and the organization.

General objective:

Raise awareness, promote perception and raise awareness about cultural differences by training strategies for negotiation with a focus on intercultural dialogue in each of the negotiation phases: a) making contact, b) preparation, c) meeting, d) exchange of proposals (proposal and discussion phases), and e) closing

Intended for:

Senior executives, international non-profit organizations, mediators between organizations and institutions, health care and education.


8 hours

Imparted by:

Gilda Muñoz Bonilla, doctor in education and with a specialty in teaching Spanish as a foreign language, with the subject of intercultural dialogue as a line of research in both cases. Computer science by profession, he worked as a consultant in the area of ​​process reengineering at the firm Andersen Consulting and in organizational positions at INEGI and Club Campestre Tijuana. She currently works as an educational and business consultant, language teacher, and website developer.


  1. Introduction to intercultural communication
  2. The role of intercultural dialogue
  3. Negotiation strategies, focus on intercultural dialogue
    1. The making of contact
    2. Preparation
    3. Meeting
    4. Exchange of proposals (proposal and discussion phases), and
    5. Closing

Ask for more information:

Your Spanish level, age, special needs or some information to help you better with your learning process.